The return of the LEGO Rebuild the World #BuildtoGive campaign

Today, LEGO launched its 2021 Rebuild the World #BuildtoGive campaign where your builds will help children around the world. With every star built and shared on social media before the end of December, LEGO will donate a LEGO set to a child in need, giving children in hospitals, children’s homes and vulnerable communities the chance to play this holiday season.

This is the fifth consecutive year that LEGO has led the campaign and last year they donated over a million sets. They are looking to achieve that goal this year for 1.5 million children. The sets will be distributed through LEGO’s network of local charitable partners in 29 countries around the world.

The LEGO group asks families to build a star and make a difference

Through #BuildToGive, the LEGO Group is encouraging families to get creative and helping bring the joy of play to 1.5 million children in need.

Billund, November 4, 2021: For many people around the world, the holiday season is a time of togetherness and laughter, but for many families it can be a difficult time. To help make the holidays brighter for children who need to play, the LEGO Group is encouraging everyone to grab their bricks, build a star – small, big or wonderfully weird – to help convey the joy of playing around. as part of its Rebuild the Global Initiative #BuildToGive.

For the fifth year in a row, #BuildToGive will once again invite fans and families to come together and get creative to make a difference. According to the LEGO Play Well study, 96% of parents believe that play helps strengthen family bonds (1), with #BuildToGive providing the perfect opportunity to play and have fun together, while also helping another child to live a joyful gaming experience.

For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving the children in hospitals a chance, children’s homes and vulnerable communities play this holiday season.

Last year the company donated over a million sets and this year it wants to go even further, with the goal of bringing the LEGO game to 1.5 million children around the world. . The sets are distributed through the LEGO Group’s network of local charitable partners in 29 countries around the world.

“For generations and across cultures, distant people have felt connected to each other while gazing at the same starry sky. That’s why we’ve put them at the heart of our #BuildToGive initiative this year – to connect families around the world through play in this time of togetherness and celebration, ”said Kathrine Kirk Muff, vice president of accountability. social group of the LEGO group. “Over the past four years, thanks to fans and families around the world, we’ve donated millions of LEGO sets to kids in need of play through #BuildToGive. This will be the most important year yet, as we aim to share the gift of LEGO play with 1.5 million kids and hope everyone from little builders to experts have fun building festive stars all over the place. by being proud of the fact that they are making a difference. “

The #BuildToGive campaign is just one example of how the LEGO Group is working with a range of charitable partners and the LEGO Foundation to bring play to children in need in communities around the world. These programs provide children with the opportunity to develop lifelong skills such as problem solving, collaboration and communication to help them be successful in the future. By 2022, the LEGO Group aims to help eight million children around the world learn through play.

The LEGO Group is launching #BuildToGive with a global video campaign showing families coming together to build their stars. The #BuildToGive page on will be filled with building inspiration as well as celebrity building tips to help families unleash their creativity. The LEGO Group is also making a series of collectible #BuildToGive gift cards that will be available in LEGO stores during the holiday season.

You can find more information about the campaign and how to get involved at

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